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麦肯锡:汽车软件与电子2030展望.pdf

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Automotive software and electronics 2030 Mapping the sector’s future landscape

Automotive software and electronics 2030 Mapping the sector’s future landscape Authors Ondrej Burkacky, Munich Johannes Deichmann, Stuttgart Jan Paul Stein, Munich Acknowledgements This study was conducted by McKinsey & Company, Inc. We wish to express our appreciation and gratitude to GSA and its members for their continued support and valuable contributions.

Table of contents Introduction and key insights 6 1. Software and electronics will outgrow the automotive market 9 1.1 The software and electronics architecture in vehicles will see a major evolution 10 1.2 ACES trends and the architecture evolution will result in significant growth in the automotive electronics and software market 12 2. Key drivers of the automotive sector’s changing landscape 15 2.1 Software: the global automotive software market will show dynamic growth 16 2.2 Electronic control units/domain control units: convergence of electronic control units will open up a new market for domain controllers 19 2.3 Sensors: autonomous driving will be the primary trigger for sensor demand 23 2.4 Power electronics and harnesses: transition to EVs will enable the formation of a new market 26 3. Disruptive trends along the industry’s long-established value chains 29 3.1 New technologies are breaking up the “power dynamic” of traditional relationships between OEMs and tier-1 suppliers 30 3.2 Separation of hardware and software is leading to new sourcing models 31 3.3 New companies are entering the playing field in nontraditional and automotive areas 31 3.4 New partnerships and cooperation models are emerging – primarily for software- and electronics-related topics 34 4. Building blocks for mapping your automotive software and electronics strategy 35 4.1 Strategic considerations for each automotive player archetype 36 4.2 First steps for all players in navigating the changing landscape 38 Appendix 39 Key aspects of the market models 39 List of abbreviations 41 Definitions 42 Important notice 43 Contacts and authors 44 Automotive software and electronics 2030 5

麦肯锡:汽车软件与电子2030展望.pdf

麦肯锡:汽车软件与电子2030展望.pdf

麦肯锡:汽车软件与电子2030展望.pdf

麦肯锡:汽车软件与电子2030展望.pdf

麦肯锡:汽车软件与电子2030展望.pdf

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