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2019年全球汽车行业颠覆报告(英文版).pdf

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Life in the fast lane Global Automotive Disruption Speedometer 2019 uncommon sense

Global Automotive Disruption Speedometer 2019 Our research covers 10,029 The world of automotive is in a consumers across period of unprecedented change: 5 countries. subscription models, car sharing, electric and autonomous collectively will transform the landscape for all companies in the automotive value chain and represent significant opportunities for winners. But how fast is the hype turning into reality? To find out, OC&C have conducted an “Automotive Disruption Speedometer” survey across five countries to understand how consumer attitudes and behaviours are changing. The results bust some myths (“generation rent” are still interested in owning cars) but also show a sea change in latent consumer behaviour towards simple, bundled packages which take away the hassles and risks of ownership. This is disrupting the industry now as the worlds of dealers, rental, leasing, financing and servicing collide. Early signs of change are already here (e.g. the spread of personal leasing in new and used sales) long before a drift to widespread “mobility” or fully autonomous vehicles hit the streets. Now is the time to find winning strategies, seize the opportunities and deliver commercial impact. 02 | OC&C Life in the fast lane

Amidst all the disruption, across all countries there is significant emotional attachment by consumers towards their vehicle. Individual and exclusive use of a vehicle isn’t going This is even true among the away anytime soon. young – “Generation Rent” millennials still care about 84% of USA consumers see the car as essential having cars and driving. to getting around. They just struggle to afford them. 66% of Chinese consumers still see the car as an important Amongst 18-29 year olds, 49% (Germany) to 79% (China) part of growing up. still consider a car essential for getting around. Affordability is the #1 barrier to Our research covers getting a car for 18-29 year olds that don’t currently drive across 10,029 all countries. consumers across 5 countries. In mature markets there is some drift towards true “mobility” offers – it is gaining traction in a specific, and relatively small, segment of the young, urban and family free. c.15% of drivers considered car sharing or other mobility alternatives (ride hailing, P2P) instead of their own vehicle last time they replaced, c.19% will consider them next time. The barriers are partly structural as over half of all trips are at peak times (commuting and school run) that are poorly suited to car sharing and the car is an extension of personal space: 41% of consumers like to leave things in the car. Today’s propositions are not convenient enough: 65% of consumers think it takes too long to get hold of a vehicle. Urban “mobility” concepts mainly suit the young, urban and family free – 42% of 18-29-year olds in urban areas (in USA, UK, France, Germany) will consider alternatives to their own vehicles when they next come to replace… …but these are a small proportion of drivers, <5% In China however, drivers are looking to the future: 66% of Chinese consumers will consider mobility options instead of ownership at next replacement. OC&C Life in the fast lane | 03

2019年全球汽车行业颠覆报告(英文版).pdf

2019年全球汽车行业颠覆报告(英文版).pdf

2019年全球汽车行业颠覆报告(英文版).pdf

2019年全球汽车行业颠覆报告(英文版).pdf

2019年全球汽车行业颠覆报告(英文版).pdf

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